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Ask the Experts: Pros and Cons of Mobile Sites

Written By: Maria Herbert  |  Posted: Monday, July 11th, 2011

Ask the experts: Taking the mystery out of the Internet... one article at a time.            As technology continues to advance, so does the popularity of the Mobile Internet. An average of 1 out of 5 Americans are connecting to the internet through mobile devices each day. This percentage is rapidly increasing and shows no signs of slowing down. Personally, I connect to the Internet via my Smartphone numerous time a day to access my email accounts, get directions, search for nearby restaurants or check my travel itinerary. With this in mind, is your website mobile friendly?

            There are many benefits to having a mobile site for your business. The most prominent advantage to having a mobile site is its convenience and visibility for your audience to access information. Your main website contains graphics, content and pages that may be irrelevant to the mobile user, causing it to be tedious and time consuming to browse. Mobile websites provide a user-friendly interface that is easier to navigate and displays only the content you feel is most important such as hours, specials, directions or phone numbers. Not only will your site be easier to access, Google has a separate ranking index for mobile content causing businesses with mobile sites to rank higher.

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