Email Marketing ... It Really Works!
Written By: Maria Herbert | Posted: Friday, August 5th, 2011
The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.
Almost 80% of consumers have signed up to receive email at least from one company, according to Forrester Research, and two out of three people surveyed said they read email every day of the week. (E-commerce Times)
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