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FDA Prohibits Commending of Fruit

Written By: Roberto Tepichin  |  Posted: Tuesday, May 31st, 2011

                 The hearing in the case of the Federal Trade Commission against the Resnicks, manufacturers of the pomegranate juice, POM juice, is only weeks away. The FTC has alleged that the Resnicks made unsubstantiated claims about the health benefits of POM juice and seeks to prevent the Resnicks from touting the health benefits of POM juice unless they receive FDA approval.

                  News flash, people. Fruit is good for you. Pomegranates are good for you. Any doctor will tell you that a healthy diet heavy in fruits and vegetables improves your health. The health benefits claimed by POM juice are in no way novel: improved heart health, lower risk of heart disease, lower blood pressure, decreased arterial plaque, reduced risk of certain cancers. The website for POM juice links to numerous studies supporting these claimed health benefits and disclaims that the conclusions are preliminary. Consumers can then decide how much weight to give to these studies.

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