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Shoppers Change Buying Habits in Response to Shrinking Package Sizes

Written By: The PR News Wire  |  Posted: Thursday, August 4th, 2011

            NEW YORK, July 19, 2011 /PRNewswire/ - Pay more, get less. This is the scenario that's increasingly playing out at grocery stores across the country - and a majority of food shoppers are taking note according to Deloitte's new "2011 Consumer Food and Product Insight Survey."

            Nearly 9 in 10 survey respondents (87.7 percent) believe prices in food stores are escalating and almost three-quarters (74 percent) say the size of some packaged goods is smaller. Consequently, savvy consumers are purchasing more private-label and store brand products. More than three-quarters of respondents (75.3 percent) purchased lower-priced products and nearly 2 in 5 respondents (39.6 percent) added more private label products to their grocery bags.

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