Why Sometimes You Need to Fire Your Customers
Written By: Michael Hyatt | Posted: Thursday, December 3rd, 2015
If you've ever worked in retail-and even if you haven't-you've probably heard the phrase, "the customer is always right." But just because you've heard it doesn't make it true.
My daughter Megan enjoys the BBC show, Mr. Selfridge, about pioneering retailer Jeremy Selfridge. Supposedly, he was one of the people to popularize the phrase that still rings in our ears all these years later in just about every sphere of business.
No, the Customer Is Not Always Right
I understand where this idea comes from. And I'm on record saying customer service is one of the most important forms of marketing today. But we all know we can overspend a marketing budget, right?
Saying the customer is always right is even worse. It's like saying there is no budget. You don't need me to tell you how that can play out. There are limits to customer service.
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Michael Hyatt is the author of the New York Times bestseller, Platform: Get Noticed in a Noisy World. It is also a Wall Street Journal, USA Today, and Amazon bestseller. He is the former Chairman and CEO of Thomas Nelson Publishers.
(c) 2013, Michael Hyatt. Used by permission. Originally published at www.michaelhyatt.com.